Next Level Nonprofit Marketing & Communications Summit

CharityHowTo is proud to offer the most comprehensive and tactical nonprofit marketing and communications training available with The Next Level Nonprofit Marketing and Communications Summit being presented live online on March 14 - March 15, 2023.

We’re bringing together six industry experts and thought leaders over two days to give your nonprofit a deep dive into relevant topics on marketing and communications that will take your nonprofit to the NEXT LEVEL.

This summit will be available at three tiers:

Bringing together six industry experts and thought leaders for our Ultimate Nonprofit Marketing and Communications Summit. Experts will cover key topics affecting todays nonprofit marketing and communications strategies and trends.

The Not Overwhelming Social Media Playbook for 2023 - Dana Snyder
Visual Storytelling: How to Make Video a Core Part of Your Marketing Mix - Dannielle Stewart
How to Use Story-Based Marketing to Increase Your Fundraising Efforts - Shereese Floyd
When Fundraising meets Marketing - Ephraim Gopin
From Exploitation to Empathy: Equitable Marketing &Communications Strategies for Your Nonprofit - Caliopy Glaros
How to Maximize the Marketing Effectiveness of Your Facebook Ads - Jeremy Haselwood

$99

Platinum: Live + On-Demand Access

Full access to March 14th - March 15th summit, 12NOON - 4 PM each day
All event bonus materials
All summit session recordings
Full access to these CharityHowTo On-demand webinars
- How to Build a Strategic Communications Plan for Mission-Driven Success
- How to Create & Organize Your Nonprofit's Social Media Marketing Plan!
- How To Create A Social Media Content Strategy That Converts
- How To Make Your Cause Memorable: Nonprofit Marketing Strategies and Tactics

Dannielle Stewart

Visual Storytelling: How to Make Video a Core Part of Your Marketing Mix

Being able to comprehensively communicate your message to various audiences requires strategy so that you not only meet and find your stakeholders where they are but that you are offering value, connection, and trust as you do so. Across traditional, organic, and paid media, it has become clear that the right story also deserves the right medium.Join us as we talk about why visual storytelling matters and how it drives action from your audience, how to identify your most-compelling message, pitfalls, and challenges to avoid. We'll review concrete action items on how to prepare ahead of time, discuss tools that make visual storytelling accessible on any budget, and walk away feeling confident, excited, and ready to put visual storytelling to work for you.

Shereese Floyd

How to Use Story-Based Marketing to Increase Your Fundraising Efforts

Emotion, connection, and community are the hallmarks of a good story, but even better, they are also the hallmarks of great fundraising. Whether you are a marketing professional or a noted fundraiser, communicating the mission with storytelling and using emotion by design can make a difference to all your marketing efforts whether told through social media, print media, or end-of-year appeals.In this session, you'll learn:

Why storytelling matters in fundraising
The difference between storytelling and statistics (and how to bring numbers to life)
Why you should begin a story with the end in mind
Three common pitfalls to watch out for in storytelling

Ephraim Gopin

When Fundraising meets Marketing Quick tips on media outreach

Silos are great for grain, not for organizational growth.

Your nonprofit's fundraising and marketing efforts MUST work together in order to help you not just survive but thrive, grow and succeed.

In this workshop, nonprofit expert Ephraim Gopin will teach you how to engage your target audience so you’re in the best position possible to fundraise from them. We'll dive into your website, social media presence, email, direct mail and more and how your organization uses each to encourage people to take action.

The goal? Stabilize your revenue and provide sustainability for your programs.

If everything is about a cash grab, your marketing efforts won't succeed. If your goal is to collect as many email subscribers and social media followers as possible- because pray and spray might work- your fundraising efforts won't succeed. Knowing how it all works together will lead your organization to building more relationships, raise more money, serve more people and have more impact in your community.

When fundraising and marketing work in tandem, it's a beautiful thing!

Caliopy Glaros

From Exploitation to Empathy: Equitable Marketing &Communications Strategies for Your Nonprofit

Since the term “poverty porn” first appeared in 1981, much has been said about the exploitation of human suffering to inspire charitable giving. Yet many organizations still struggle to communicate their impact in a way that authentically represents the issue and preserves the dignity of those affected by it. In a refreshing take on this provocative issue, Caliopy Glaros invites attendees to move beyond shifts in lexicon and imagery, in order to embrace methods that both challenge assumptions and inspire empathy. Attendees will leave this session with an applicable communications strategy and the concrete process they can take back to their organizations and begin utilizing immediately.

Jeremy Haselwood

How to Maximize the Marketing Effectiveness of Your Facebook Ads

Facebook Ads. Some nonprofit marketers love them, some hate them. Some literally cry at the thought of having to set up and manage campaigns. The flood of questions come in:

What is my Campaign goal? Who should I target? Should I do images, videos, stories, Reels, blah, blah, blah? Are my ads even good?

Am I wasting money?

Don't worry, these questions and feelings are natural. At the end of the day, Facebook is going to make its money. But is your marketing and fundraising going to be successful? Let's dive in together and gain an understanding of how to make Facebook Ads work for you. This session will walk you through an effective way to set up your Facebook Ad campaigns so that you:

1. Minimize ad spend waste

2. Maximize ad performance

3. Increase conversions (donations, email sign-ups, etc)

This session will pull together experience from managing over $3 million worth of Facebook Ad campaigns in the nonprofit and for profit sectors.

At the end of this session you wil llearn:

- How NOT to run Facebook Ads (no matter what)

- Which ad placements matter the most

- How to test and quickly learn what's working

- Which audiences to build

- What ad formats you should use to meet your marketing goals

- Tips for ad copy success

Summit pricing levels

$99

Platinum: Live + On-Demand Access

$49

Premium: Live + On-Demand Access

$0

Free: Live

Speakers List